Valentino’s Pier Paolo Piccioli has come up with a special show format that connects the physical and digital worlds to unveil his Haute Couture F/W 2020-21 collection. In that light, the house’s Creative Director has tapped artist Nick Knight to magnify the priceless human touch and values that lie at the heart of the Haute Couture, highlighting them digitally.

With a double event, Valentino will unveil the new Couture collection on July 8 at 6.00 pm revealing the inspiration of the exclusive Live Performance that will later take place in Rome on July 21 at the storied Cinecittà Studios.

The project stems from a pre-Covid idea for which Piccioli wanted to merge the human and digital worlds in equal measure with neither side taking the lead. In his view, the limits that we are currently living need to be transcended through grace and lightness. The result will be an expression of the core values of Couture - creativity, imagination, and emotion. The Performance will go live on digital channels while selected Italy-based press will attend the event in Rome, respecting all the necessary safety measures.